How to Write a Killer Sales Page

How to Write a Killer Sales Page

So, you’re looking to create a sales page? A sales page is a single webpage that’s on your website (or is hosted independently) and used to promote a specific action. Read More

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The What and How of Digital Marketing

In a world where advertisers are constantly looking for different ways to promote their products and services, generate leads, and increase their bottom line, digital marketing has proven to be one of the most efficient ways to reach and engage consumers. Furthermore, digital marketing is one of the most cost effective and wide-reaching methods of promotion today and is employed by most major brands. But, what exactly is digital marketing, and how can you make it work for you?

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8 Engaging Content Ideas for Facebook

8 Engaging Content Ideas for Facebook

Everyone, their grandmothers, and their cats are on Facebook. Therefore, it really isn’t any surprise that big and small businesses alike are hopping on in hopes of having their posts pop up on your timeline. That is, amidst the updates from long-lost friends who are currently having “the best oatmeal they’ve ever tasted.” Read More

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What is Nurture Marketing?

What is Nurture Marketing?

Customer attitudes have changed. Gone are the days of cold calling, complimented lunches, and friendly rounds of golf. Due to more choices, more information, and more marketing in general, the average customer is privy to the signs of an agenda-touting salesperson. Most messages hawking product benefits are met with preconceived notions of “looks like spam to me,” and that’s if they’re even looked at to begin with. Read More

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My Four Favorite Marketing Automation Platforms

Four Favorite Marketing Automation Platforms

Marketing automation platforms (MAP) are great and are gaining popularity with small and medium-sized businesses. (In case you’ve not heard of the technology before, click to read my post about what is marketing automation.) Unfortunately, many of the leading MAP providers understand how useful their tools are and price their solutions accordingly. Read More

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I seek to empower small businesses and start-ups with the services and skills needed to build and promote a successful online presence.

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