In a world where advertisers are constantly looking for different ways to promote their products and services, generate leads, and increase their bottom line, digital marketing has proven to be one of the most efficient ways to reach and engage consumers. Furthermore, digital marketing is one of the most cost effective and wide-reaching methods of promotion today and is employed by most major brands. But, what exactly is digital marketing, and how can you make it work for you?
Customer attitudes have changed. Gone are the days of cold calling, complimented lunches, and friendly rounds of golf. Due to more choices, more information, and more marketing in general, the average customer is privy to the signs of an agenda-touting salesperson. Most messages hawking product benefits are met with preconceived notions of “looks like spam to me,” and that’s if they’re even looked at to begin with.
Marketing automation platforms (MAP) are great and are gaining popularity with small and medium-sized businesses. (In case you’ve not heard of the technology before, click to read my post about what is marketing automation.) Unfortunately, many of the leading MAP providers understand how useful their tools are and price their solutions accordingly.