What is inbound marketing?

What is Inbound Marketing

The traditional marketing playbook is long gone. Outbound marketing strategies like cold calling, direct mail, and traditional advertising are a thing of the past. But, you know this already…right? Read More

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What is Marketing Automation?

What is it?

Here’s is my cookie cutter answer: A marketing automation platform (MAP) is a campaign management tool that allows companies to automate responses when a prospect interacts with a brand, measures success metrics of marketing programs, and delivers prospect information to sales representatives through e-mail or a CRM system.

(Have you ever received an e-mail from a company soon after visiting their website? Yea, it’s that! And, it’s awesome!) Read More

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The Anatomy of an Inbound Marketing Campaign

Inbound marketing encompasses all strategies involving the use of content–e-mail, SEO, social, and the like–to attract “strangers,” retain their attention, and convert them to qualified leads.

Inbound marketing is an established and, yet, still growing trend. As with any marketing trend, there are hundreds of different strategies and methodologies that define what inbound marketing should look like. The vast majority of position search engine optimization, social, and content creation as the inbound fundamentals. Read More

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I seek to empower small businesses and start-ups with the services and skills needed to build and promote a successful online presence.

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