We are in an era where every company of every size and description is competing for your attention, not only among themselves but with every agenda-driven individual. Every webmaster wants you to find them, follow them, read their blog posts, and subscribe to their e-mails. And, we are in a place now where the method to break through this noise is not necessarily to do the same things louder or more frequently but, rather, to do the same things better.
There are dozens of things that play a part in the effectiveness of a keyword in SEO. The most important, however, is finding keywords that cater to targeted traffic. Targeted traffic are the people who visit your website because they are interested in purchasing or reading the products or information you offer. A keyword “converts” when a customer uses it in a search, is directed to your website, and ends up finding and purchasing a product or service you offer. Obviously, those are the keywords you want.
The first step to using the Ultimate On-Page SEO Template is installing the necessary add-in for Microsoft Excel. Bing Ads Intelligence, a pretty sweet keyword research tool, is recommended for this template but not necessary. However, the add-in that will make your life significantly easier is SEOtools for Excel, by Niels Bosma.
It’s an age-old rivalry. It’s like cats versus dogs, Yankees versus Red Sox, Charizard versus Blastoise, or Batman versus Superman (for which I’m very excited). To what rivalry am I referring? Pay-per-click (PPC) versus search engine optimization (SEO), of course!
Whether you’re planning to hire an agency to boost the search rankings of your website or you’re interested in learning to do it yourself, you will quickly find that there is a seemingly-unlimited amount of information related to the practice of search engine optimization.