Small Businesses Should Try Online Marketing

There is a large misconception—I have found—on the part of small businesses and start-ups nowadays that the Internet is a less-than-ideal channel for marketing products or services. Yet, online marketing statistics are against this thought. While these statistics are both jaw-dropping and blatantly obvious to me, I must assume that small business owners are either unaware of the facts, believe themselves to have too little resources, or have tried participating in the online arena with little success. Read More

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Content is King: The Royal Family of Blogging Strategies

Everyone and their grandmother is a blogger these days. Who can blame them? The instant fame that anyone new to the blogosphere experiences is the equivalent of…well…being allowed to use the loud speaker at the grocery store: Your audience is seemingly endless, but there aren’t many who are really paying attention. Read More

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Holy Cow! An Interesting Chick-fil-a Marketing Strategy

While rummaging through my 6-thousand subscriptions, slight exaggeration, on my Feedly I stumbled upon (discovery engine pun) this link to an interesting Chick-fil-A marketing strategy:

“Come dressed like a cow from head to hoof and we’ll reward you with a FREE meal. (If you’re a little chicken, don’t worry, a partial costume still receives a free entrée.) And calves in costumes get free meals too; so bring in the whole herd for some family fun.” Read More

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Marcom: What is Marketing Communications?

Marketing cheap jerseys communications Dean’s (also known as “marcom”) has risen to such a level of ambiguity that no one really knows what it means. When I am puzzled about something, I do as most of us do and look it up on Wikipedia. Wikipedia, the all-knowing entity that it is, defines the practice as:

“[The] messages and related media used to communicate with a market.”

While I do appreciate the simplicity of the definition, it seems that Wikipedia has ignored a few key characteristics of Marcom. Though, most wholesale jerseys definitions I have researched have been similarly imprecise. Read More

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I seek to empower small businesses and start-ups with the services and skills needed to build and promote a successful online presence.

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