Okay, so a zombie apocalypse has broken out. We don’t know where or how it started, but we do know that members of your email list are transforming into Asparagus green humanoids; forgoing all forms of personal hygiene; and are too busy “Argghh-ing” to read that email newsletter that you just sent.
Yet, the Internet service providers (ISPs) are still fully-functioning, which I assume is because the zombies don’t want to bother chasing down these small-brained folks. (“Oh no he didn’t,” said one surprisingly coherent zombie. Oh, yes I did!)
As you might know from my previous posts, I’m a huge Feedly fan. For those of you who don’t know, Feedly is an RSS feed aggregator that snagged most of the Google Reader crowd when it was closed down.
One feature that I recently caught wind of was Feedly’s ability to import and export OPML files. Thus, I decided I would graciously provide an export of the 40 digital marketers and marketing blogs that I read week-to-week.
Customer attitudes have changed. Gone are the days of cold calling, complimented lunches, and friendly rounds of golf. Due to more choices, more information, and more marketing in general, the average customer is privy to the signs of an agenda-touting salesperson. Most messages hawking product benefits are met with preconceived notions of “looks like spam to me,” and that’s if they’re even looked at to begin with.
Meet my cat Quixote, better known as Quix.
The premises are simple: (1) Cat’s do not come when they’re called and (2) there is something cats just cannot resist about laser pointers.
For the purpose of this post, let’s pretend that your prospects are the “cats,” and chasing down a laser is what you want them to do—buy your product, hire you for a service, or contact you. (Trust me, metaphors are fun!)
Marketing automation platforms (MAP) are great and are gaining popularity with small and medium-sized businesses. (In case you’ve not heard of the technology before, click to read my post about what is marketing automation.) Unfortunately, many of the leading MAP providers understand how useful their tools are and price their solutions accordingly.
A writer and graphic designer by education, and a self-titled “digital guru” by training, I currently moonlight with my own freelance business, where I assist small businesses and start-ups with website set-up and supplementary design services.
Digital marketing, Internet marketing, or online marketing are all synonymous umbrella terms for a bundle of marketing techniques that utilize electronic media: search engine optimization (SEO), search engine marketing (SEM), social media networking, and content marketing (to name a few).
The primary goal of digital marketing is to engage customers through engaging, interesting, and high quality content, allowing them to interact with your brand and allowing you to increase customer retention, credibility, and, ultimately, your bottom line.