What is Marketing Automation?

What is it?

Here’s is my cookie cutter answer: A marketing automation platform (MAP) is a campaign management tool that allows companies to automate responses when a prospect interacts with a brand, measures success metrics of marketing programs, and delivers prospect information to sales representatives through e-mail or a CRM system.

(Have you ever received an e-mail from a company soon after visiting their website? Yea, it’s that! And, it’s awesome!) Read More

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Link Building for Beginners

Search engine optimization (SEO) is a three step process: First, you must select the most effective and relevant keywords to be sprinkled all over your website. Second, you have to optimize usability, site functionality, and on-page text—including the integration of the keywords you’ve recently selected. Lastly, and arguably the most important (yet, difficult) step of the SEO process, is link building. Read More

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The Anatomy of an Inbound Marketing Campaign

Inbound marketing encompasses all strategies involving the use of content–e-mail, SEO, social, and the like–to attract “strangers,” retain their attention, and convert them to qualified leads.

Inbound marketing is an established and, yet, still growing trend. As with any marketing trend, there are hundreds of different strategies and methodologies that define what inbound marketing should look like. The vast majority of position search engine optimization, social, and content creation as the inbound fundamentals. Read More

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Marcom: What is Marketing Communications?

Marketing cheap jerseys communications Dean’s (also known as “marcom”) has risen to such a level of ambiguity that no one really knows what it means. When I am puzzled about something, I do as most of us do and look it up on Wikipedia. Wikipedia, the all-knowing entity that it is, defines the practice as:

“[The] messages and related media used to communicate with a market.”

While I do appreciate the simplicity of the definition, it seems that Wikipedia has ignored a few key characteristics of Marcom. Though, most wholesale jerseys definitions I have researched have been similarly imprecise. Read More

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I seek to empower small businesses and start-ups with the services and skills needed to build and promote a successful online presence.

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