Custom Illustration

Flat design is totally in right now, babe! And, what better way to hang with the cool kids than to incorporate a few custom illustrations into your brand?

What are custom illustrations?

Custom illustration, often referred to as vector illustration, is the use of points, lines, curves, and shapes to represent images. Though this definition is a bit technical, the truth is that many of you would call illustrations of this kind “cartoons.” (Take this vector illustration of myself, for instance.)

Illustration is a growing trend in both graphic and web design and takes a number of common forms. For example:

  • There are a number of individuals who use vector cartoons as their social media profile images. (This is when I would raise my hand, as I’m one of them.)
  • Many new companies have an illustrated mascot. Take the Moz robot or the MailChimp monkey, for example.
  • Others, like Starbucks, use illustrations as or as part of their logo.
  • And, the really cool companies incorporate large vector illustrations as part of their web design. Here’s a really cool example of an illustrated design.

Though it’s prevalent in the space, custom illustration doesn’t have to be developed for web or brand items to be cool or worthwhile. In fact, almost any form of graphic design can incorporate vector cartoons.

(Or, you can even have them made of a friend or family member for a birthday or holiday!)

Tips for effective custom illustration

Illustrations make your brand memorable, and the best way to be memorable is to be unique. Oftentimes, the more random your illustration, the better. (Take Zurb’s Yeti, for example.)

Determine where your illustration will be used before you order it. Especially for mascot’s, it may be useful to have your “creature” doing different things—giving a thumbs up, walking, or flying in a pink spacesuit, for example.

I make awesome illustrations!

Check out a few of the custom illustrations I’ve done:

Yuri San Cartoon

Lindsey McKissick Cartoon

Davion Coleman Cartoon

Or, direct your attention to an illustration project I recently wrapped up:  It was for a company called Chiime and is one of my many case studies:

Chime Graphics 2

Chime Graphics 4

Ready to hop on the bandwagon?

I’m a big fan of cartooning, and I’d be happy to help you with any custom illustrations you have in mind. Hit me up to get started.

  Request a Quote

Snowball Copy

Evan is a communication triple threat: design, digital and social. Not only did he design a dynamic logo for my business that completely mirrored my vision, but he artfully and efficiently created my website, ensuring it was SEO-optimized and easy to use. He did all of this while advising me on my social media implications and opportunities. I can’t recommend Evan highly enough.

Toni Schaetz, Founder

Exloc Instruments, Inc.

Evan migrated our previous WordPress (WP) site across to a new, modern, mobile friendly Wordpress site. We were surprised at how quickly Evan had us up and running on the newly-designed site, and we are now receiving a lot of positive feedback from our customers. Thank you Evan!

Ed Beardshaw, VP Sales & Marketing

Roberta Falkner

Evan created an avatar for me, and I couldn’t be more pleased. He was able to take my likeness from an old, faded driver’s license and create an avatar that actually looks like me. Evan’s a gifted artist and a fantastic graphic designer, and I’m delighted our paths have crossed. Thank you, Evan!

Roberta Falkner

Qvt Financial LP

Evan is a creative graphic designer who seems to have a knack for understanding exactly what his customer is looking for in a particular project. Evan designed a corporate team t-shirt for me which involved creating avatars for more than a dozen people. The end product was perfect and turned out much better than I expected. I absolutely plan to reach out to Evan for any future design project needs.

Nikki Jebson

Bag Om Buret

Evan’s work is something that I can highly recommend. Sent the first draft in a matter of days and delivered beyond expectations. Very skills. Such impressed. Wow.

Christian Vinge Frederiksen

Earthbound Geospatial

Evan is an effective communicator who successfully manages end-user needs requirements in order to deliver the desired results. He responds with very quick turn around times and has always made himself available at a moment’s notice to troubleshoot. I’d recommend Evan to anyone. Great job!

Kate Lyndegaard, Founder

Adventure Mom

Evan is a Jedi-mind reader:  A skill that’s a must-have when choosing a designer. Often times, what’s written in an email to a designer doesn’t translate to a finished design. Evan was able to visually communicate what we were trying to accomplish and each project turned out BETTER than expected.

Kathy Dalton, Founder

Culpeper Baptist Church

[Evan] is extremely easy to get in touch with and knew exactly what we wanted. His costumer service game is on point… Our church has not really used graphics before, but now our website, bulletins, and signs in and around our building look fresh and up to date. Thanks for being our go-to guy for great graphics, Evan!

Samantha JonesYouth and Children’s Ministry Intern


Evan was incredibly easy to communicate and work with. I am very much a beginner at this and he worked with me to develop a logo that represented exactly how I wanted to portray my company (and had creative ideas that I never would have had). I have already recommended his services to multiple potential clients.

Will Ritmiller, Founder


I seek to empower small businesses and start-ups with the services and skills needed to build and promote a successful online presence.

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