When it comes to online communication, it’s true that social networking sites like Twitter, Facebook, Instagram, and Pinterest share the “cool kids” table in the lunchroom. However, we can’t forget about the one kid that’s on his sixth year of high school. You know the one that everyone is impressed with for having grown a moustache, but actually it’s a result of him being in his early twenties?
Believe it or not, email hasn’t always existed. Paul Revere had to warn Lexington of the British attack in person. When email (short for electronic mail) did arrive, it inherited the standards of its written counterpart “snail mail.” Emails were formal, well-structured, and relatively standardized.
There’s been an undeniable growth in the choices that marketers have to make when it comes to online channels. Marked by an influx of “Specialists” since 2012, picking and prioritizing online channels is paramount. You simply can’t do everything everywhere.
Email deliverability, usually expressed as a percentage, is a way to measure how many of your emails successfully arrive in your recipients’ inboxes. When you send an email, organizations called Internet Service Providers (ISP) use algorithms and filters to determine whether or not the email you sent is delivered. As a recipient, ISP’s help keep your inbox spam-free and more secure. But, as an email marketer, ISP’s are sometimes pesky pests that stop you from getting your message out.
Marketing automation has been a hot topic recently for small business marketers, and major marketing automation platforms are slowly shifting their attention to these new potential customers. What began as vanity tools for large companies with large marketing teams has now become a manageable way for one-marketer businesses to keep up with their existing customers and nurture new ones.