Business Case for Email Marketing

Business Case for Email Marketing

There’s been an undeniable growth in the choices that marketers have to make when it comes to online channels. Marked by an influx of “Specialists” since 2012, picking and prioritizing online channels is paramount. You simply can’t do everything everywhere. Read More

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Keeping your email list clean during a zombie apocalypse

Keeping your email list clean during a zombie apocalypse

Okay, so a zombie apocalypse has broken out. We don’t know where or how it started, but we do know that members of your email list are transforming into Asparagus green humanoids; forgoing all forms of personal hygiene; and are too busy “Argghh-ing” to  read that email newsletter that you just sent.

Yet, the Internet service providers (ISPs) are still fully-functioning, which I assume is because the zombies don’t want to bother chasing down these small-brained folks. (“Oh no he didn’t,” said one surprisingly coherent zombie. Oh, yes I did!) Read More

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I seek to empower small businesses and start-ups with the services and skills needed to build and promote a successful online presence.

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