There’s been an undeniable growth in the choices that marketers have to make when it comes to online channels. Marked by an influx of “Specialists” since 2012, picking and prioritizing online channels is paramount. You simply can’t do everything everywhere.
Okay, so a zombie apocalypse has broken out. We don’t know where or how it started, but we do know that members of your email list are transforming into Asparagus green humanoids; forgoing all forms of personal hygiene; and are too busy “Argghh-ing” to read that email newsletter that you just sent.
Yet, the Internet service providers (ISPs) are still fully-functioning, which I assume is because the zombies don’t want to bother chasing down these small-brained folks. (“Oh no he didn’t,” said one surprisingly coherent zombie. Oh, yes I did!)