The What and How of Digital Marketing

In a world where advertisers are constantly looking for different ways to promote their products and services, generate leads, and increase their bottom line, digital marketing has proven to be one of the most efficient ways to reach and engage consumers. Furthermore, digital marketing is one of the most cost effective and wide-reaching methods of promotion today and is employed by most major brands. But, what exactly is digital marketing, and how can you make it work for you?

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What is inbound marketing?

What is Inbound Marketing

The traditional marketing playbook is long gone. Outbound marketing strategies like cold calling, direct mail, and traditional advertising are a thing of the past. But, you know this already…right? Read More

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The Anatomy of an Inbound Marketing Campaign

Inbound marketing encompasses all strategies involving the use of content–e-mail, SEO, social, and the like–to attract “strangers,” retain their attention, and convert them to qualified leads.

Inbound marketing is an established and, yet, still growing trend. As with any marketing trend, there are hundreds of different strategies and methodologies that define what inbound marketing should look like. The vast majority of position search engine optimization, social, and content creation as the inbound fundamentals. Read More

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I seek to empower small businesses and start-ups with the services and skills needed to build and promote a successful online presence.

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