When it comes to online communication, it’s true that social networking sites like Twitter, Facebook, Instagram, and Pinterest share the “cool kids” table in the lunchroom. However, we can’t forget about the one kid that’s on his sixth year of high school. You know the one that everyone is impressed with for having grown a moustache, but actually it’s a result of him being in his early twenties?
Email deliverability, usually expressed as a percentage, is a way to measure how many of your emails successfully arrive in your recipients’ inboxes. When you send an email, organizations called Internet Service Providers (ISP) use algorithms and filters to determine whether or not the email you sent is delivered. As a recipient, ISP’s help keep your inbox spam-free and more secure. But, as an email marketer, ISP’s are sometimes pesky pests that stop you from getting your message out.