What is Marketing Automation?

What is it?

Here’s is my cookie cutter answer: A marketing automation platform (MAP) is a campaign management tool that allows companies to automate responses when a prospect interacts with a brand, measures success metrics of marketing programs, and delivers prospect information to sales representatives through e-mail or a CRM system.

(Have you ever received an e-mail from a company soon after visiting their website? Yea, it’s that! And, it’s awesome!) Read More

  0 COMMENTS
Continue Readingred arrow
Subscribe to my blog?

Join my mailing list to have my latest blog posts and free content delivered directly to your inbox.



Post categories
Mission

I seek to empower small businesses and start-ups with the services and skills needed to build and promote a successful online presence.

Subscribe to my blog?

Join my mailing list to have my latest blog posts and free content delivered directly to your inbox.