We are in an era where every company of every size and description is competing for your attention, not only among themselves but with every agenda-driven individual. Every webmaster wants you to find them, follow them, read their blog posts, and subscribe to their e-mails. And, we are in a place now where the method to break through this noise is not necessarily to do the same things louder or more frequently but, rather, to do the same things better.
Marketing automation has been a hot topic recently for small business marketers, and major marketing automation platforms are slowly shifting their attention to these new potential customers. What began as vanity tools for large companies with large marketing teams has now become a manageable way for one-marketer businesses to keep up with their existing customers and nurture new ones.
It’s graduation season. Thus, there are a plethora of sunny-faced high school and college graduates who both have to start making some decisions. Namely, it’s time to decide what they’ll be doing for 40 hours each week for the next 40 years of their lives.
My recommendation is to consider a career in digital marketing, and the following list consists of seven reasons why.
There is a large misconception—I have found—on the part of small businesses and start-ups nowadays that the Internet is a less-than-ideal channel for marketing products or services. Yet, online marketing statistics are against this thought. While these statistics are both jaw-dropping and blatantly obvious to me, I must assume that small business owners are either unaware of the facts, believe themselves to have too little resources, or have tried participating in the online arena with little success.
Here’s is my cookie cutter answer: A marketing automation platform (MAP) is a campaign management tool that allows companies to automate responses when a prospect interacts with a brand, measures success metrics of marketing programs, and delivers prospect information to sales representatives through e-mail or a CRM system.