In a world where advertisers are constantly looking for different ways to promote their products and services, generate leads, and increase their bottom line, digital marketing has proven to be one of the most efficient ways to reach and engage consumers. Furthermore, digital marketing is one of the most cost effective and wide-reaching methods of promotion today and is employed by most major brands. But, what exactly is digital marketing, and how can you make it work for you?
There is a large misconception—I have found—on the part of small businesses and start-ups nowadays that the Internet is a less-than-ideal channel for marketing products or services. Yet, online marketing statistics are against this thought. While these statistics are both jaw-dropping and blatantly obvious to me, I must assume that small business owners are either unaware of the facts, believe themselves to have too little resources, or have tried participating in the online arena with little success.