The first step to using the Ultimate On-Page SEO Template is installing the necessary add-in for Microsoft Excel. Bing Ads Intelligence, a pretty sweet keyword research tool, is recommended for this template but not necessary. However, the add-in that will make your life significantly easier is SEOtools for Excel, by Niels Bosma.
It’s an age-old rivalry. It’s like cats versus dogs, Yankees versus Red Sox, Charizard versus Blastoise, or Batman versus Superman (for which I’m very excited). To what rivalry am I referring? Pay-per-click (PPC) versus search engine optimization (SEO), of course!
Whether you’re planning to hire an agency to boost the search rankings of your website or you’re interested in learning to do it yourself, you will quickly find that there is a seemingly-unlimited amount of information related to the practice of search engine optimization.
Despite whether or not your business has a right-off-the-street location, it’s important that you optimize your website for local search engine optimization (SEO). While your customers won’t be able to actually visit you, they still may search for your services—and, they may have a predisposition for local businesses. (Or, even more probable, they may be using local search!)
Are you unhappy with how unpopular your website is?
You’ve created a website and spent weeks creating your content. You’ve worked hard, but your site still isn’t gaining the kind of traffic you would like.