A Google search for “social media tools” will bring back over 600,000,000 results. We are quite literally surrounded by different applications for managing, growing, and tracking our social media networks—some free, some premium.
Though I use close to a dozen social media tools each day, the ones on this list are a necessity for the social media leg of my business: Buffer, JustUnfollow, TweetDeck, Feedly, and Pocket.
I’ve noticed over the past few months (and maybe I’m late to the party) a growing number of people and organizations misusing the phrase “social media marketing,” chalking it up to using social channels like Facebook, Twitter, and LinkedIn. As many of you should know, this is close, but no cigar! Read More